January 28, 2023

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You finally have the freedom and flexibility to start your own service-based online business so you can work while you travel with your family. It’s the dream of every entrepreneur mom who loves to travel. But there’s one thing that stands between you and the ability to work from anywhere in the world: the dreaded sales call.

When I started my remote business, I thought I had to make sales calls because everyone was doing it. But I was terrible with them. Eventually I realized that the problem was me. The idea of ​​pressuring potential clients on the spot just seemed manipulative and disgusting to me. Not to mention the logistical nightmares of being a digital nomad entrepreneur mom.

Sales is at the heart of any business, so I needed to find a way to sell that was enjoyable for my potential customers and for me. I stopped scheduling sales calls and started closing customers in DMs (direct messages) instead.

As a busy mum who’s always on the go, selling via chat was my answer – even though we’re not currently travelling! It helped me grow my business by serving more customers and hiring employees to take care of repetitive tasks.

In this article, I’ll cover the challenges that location-independent mompreneurs face when it comes to live sales calls and how you can implement a simple five-step system to start selling in the DM.

Related: The Death of the Single Selling Process

Why digital nomad moms should reconsider sales calls

You want to change your sales strategy from live video calls to social media chats if you work and travel frequently. These are three that stand out:

1. Wi-Fi issues

Parts of every country (some better than others) have no signal or are too weak to handle video calls. Airports, hotels and other public areas have shared Wi-Fi and often have the same problem.

By talking in a chat, you can use your phone and cellular data to answer while on the go. My assistant and I work on our phones most of the time.

2. Children

If you’re a traveling mom entrepreneur, you have at least one child to take care of while you run your business. Unfortunately, children are unpredictable and have the worst timing. They cry, throw tantrums, interrupt you, and otherwise distract you (especially when you’re talking to someone else and there’s video involved!).

Cats have several advantages in this regard. No one will hear the screams or loud noises if you’re texting, and if you’re interrupted, you can continue the conversation later without wasting the other person’s time waiting for a live call.

3. Delegate

Who should participate in live sales calls? YOU. This makes it difficult to scale and grow a business when you have to talk to every potential client, most of whom won’t buy your services anyway. Not only does it waste your time, but it keeps you tied to a schedule, which isn’t the freedom and flexibility you wanted when you started your business.

If you chat, you can hire an assistant and delegate all prospect outreach, qualification, closing, and onboarding. It was a huge time saver for me. It allowed my business to grow and I was able to focus on helping paying customers. My assistant works Monday through Friday, so we often pick up where the other left off when a potential client responds to a message hours or days later.

Related: The pros and cons of working from anywhere

How to generate, qualify and close leads in your DMs

Talking with potential customers through messages uses the same steps as a sales call sequence. The ultimate goal is to have a conversation to see if you can actually help that person with their pain point and find out if they have the means and motivation to buy from you.

First, to save you from repeating the same answers to the same questions, create a shareable Google Doc or PDF that includes information about you and your business, services, plans, pricing, testimonials, and customer stories. success, as well as FAQs.

Then you can follow these quick and easy steps:

  1. Create lead generation posts on your relevant social media profiles, business pages, and groups.
  2. When someone comments expressing interest or asking for more information, contact them by sending a private message (note: I send a friend request or follow their profile first, so my message lands in their inbox and doesn’t end up in the message requests tab).
  3. Ask qualifying questions (eg, I sell publishing services, so I ask prospects what they would share in their books and their motivations for becoming an author) just like you would on a sales call.
  4. If the prospect is right for you, send the link to your shareable document or PDF and ask what service or package they want.
  5. Once the customer has confirmed the service or package they want, you can send your contract and invoice directly in chat or via email.

Related: The 3 Best-Selling Systems for Generating Leads and Customers on Facebook

3 tips to sell more in DMs

  1. Always address the person by name. You can even send a personal greeting via voice note.
  2. Write the message in parts, so the recipient knows you didn’t copy and paste it.
  3. If you don’t hear back after two days, send a message to escalate the chat to the top of your prospect’s inbox.

That’s it! It is a simple process to implement and teach. Now you (or your assistant) have gone through all the steps you would normally do on a live sales call, but through messages in a social media chat.

If you implement the steps I’ve outlined in this article, you’ll save a lot of time and frustration, finally feel good about your sales process, and focus your time on what you do best in your business. .

#ditching #sales #calls #DMs #sales

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